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Big in Japan - Seea x Lepidos

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Now available at select locations of Japanese fashion powerhouse United Arrows, the Seea x Lepidos Rashguard is our latest and most limited collaboration to date. One of the most influential retailers in Japan, United Arrows operates a large network of stores and owns many private label brands, including Lepidos, which is know for their bright prints, custom designed each year.

Have a look at the new 2013 Lepidos prints in their dreamy Summer Catalog. Available exclusively through Seea x United Arrows, the rashguard will be sold at two of their high profile "Beauty & Youth" stores in Japan: in Shibuya, a huge fashion city, and Shonan, a major surf town.

The only other place you can get one is at the Seea webstore, and with only 40 made worldwide, they are sure to sell quick.

 
United Arrows "Beauty & Youth" catalog

United Arrows "Beauty & Youth" catalog featuring the Seea x Lepidos Doheny rashguard

United Arrows "Beauty & Youth" catalog featuring the Seea x Lepidos Doheny rashguard

United Arrows "Beauty & Youth" catalog

Seea x Lepidos Doheny rashguard for United Arrows "Beauty & Youth" stores, available at theseea.com.




From SoCal to NorCal: Talking with Julie Cox

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Julie works on her cross step, somewhere in Mexico.
As a young veteran of the surf community, most women (and men) surfers cross paths with Julie Cox sooner or later. She’s been a dedicated local in the waters of southern California, a former professional surfer for Roxy in the mid 2000s, an instructor for Las Olas Surf Safaris in mainland Mexico and researched surf legends as operations manager at the California Surf Museum in Oceanside—which is where we first met her.

The next place you might see Julie is up in Northern California. She lived up there during the time she was pursuing a degree at UC Santa Cruz and traveling to compete in surf contests, and has recently returned to the bay area to be the manager/buyer of Mollusk in San Francisco. She is also Seea's Northern California sales rep.

We talked to Julie back when she was studying women’s surf history for the “Women and the Waves” exhibit at the California Surf Museum. This time, we had a conversation with Julie about women’s surfing in the current era and her new adventures in San Francisco.

Shown left, Julie with Ashley Lloyd Thompson at the Logjam in Santa Cruz. Congrats to Julie for taking 2nd place and Ashley for taking 1st. 

How did you come to work at Mollusk in San Francisco? 

Last year, I decided it was time to move away from Oceanside and explore the San Francisco Bay Area. I thought Mollusk would be a good fit and a good landing place for me. Thankfully, the owner did too and created some room for me within the company. Mollusk is similar to the museum in a lot of ways, but at Mollusk my job is pretty focused on a few things, whereas at the museum, I did a little of everything.

You went to school at UC Santa Cruz and have traveled around California a lot. Now settling back up in the Bay Area, why does it feel like the right place for you to be now?

It feels great to be back in the Bay Area. It feels right to be around the stunning natural beauty, the amazing restaurants, the progressive and artistic culture; the most sustainable city in the USA. I felt like I was ready to grow more and had always wanted to live up here. Timing felt right to take the plunge.

Even though surfing is a hobby of yours, working with people who surf, and brands that serve surfers is also a part of your career. What do you love about working with people who also surf and share the same kind of way of life as you?

I have surrounded myself with surfing for a long time, in many different types of jobs, but it comes down to being surrounded by good people. I feel lucky to have surfing be a part of my career path.

Angles and colors, Julie finds a photogenic spot to sit.

Who are some of the women surfers that are inspiring to you today and that you look up to? 

I look up to Ashley Lloyd because she is a great surfer, great shaper, great human. Bev Sanders (founder of Las Olas Surf Safaris for women) has always been supportive of me and of women learning to surf. Both of those women are putting such positive energy into surfing and women's surfing. Jeannette Prince is also really fabulous. She surfs great, is super creative, and has stayed stoked on surfing throughout her life it seems.... Donna Matson is another early lesser-known pioneer. She is a mentor to me because she has lived life on her own terms and has amazing stories about surfing, sailing, scuba and her business (Western Instructional Television).

During the 1990s, it was a big deal for Lisa Anderson to be the first woman on the cover of Surfer and it was still a very male-centric sport. How do feel it’s changed from when you were surfing professionally around that time?

I think there are many more women surfers now and Lisa Andersen, along with the surf industry's women's lines, have helped inspire more women to get in the water in the 1990s. I used to know just about every girl in the line-up, but now I don't. There are so many! It is rad.

You made a line of women’s surfboards with shaper Jed Noll. What are some of the differences in making a surfboard for women than for men?

Jed and I created the Jule Collection to help support women in surfing and give them some fun options for boards made with women in mind. Dimensions are created based on my surfing, Jed's shaping experience, and also my experience teaching women how to surf.  We make boards for a variety of conditions, body types and surfing styles. Guys like the Jule boards too, but our marketing and esthetics are focused on the women.

From seeing women surfers every day at Mollusk, what advice do they most frequently ask you for, and what do they want in surfing clothing and equipment? 

Women are really stoked on the Seea suits because they are so cute, the styles are refreshing, and they are functional. I hear that some women are looking for more surf buddies to go surfing with. I think we are more social and want that camaraderie and support.

Coming from Southern California, how is the surf culture in Northern California different? 

The surf culture is different up here for sure. The Santa Cruz surf culture is thriving and strong, but in SF it is more low key. There is just less surf industry, fewer stickers on cars—that kind of thing.
But the surfers up here charge! The waves are bigger and gnarlier and surfers are as dedicated and stoked. There are so many waves up here and lots of adventure to be had.



Julie in the Hermosa brown shell/navy.

Julie inside Mollusk San Francisco.

California Surf Lifestyle in Japan: Seea x Ron Herman

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Seea’s special collaboration with the famous California lifestyle store, Ron Herman is now available in its Japanese stores. Ron Herman became famous for its clever balancing of slick, high-end designer brands with the most well-designed casual T-shirts, jeans and sneakers. The concept has been embraced in Japan, where Ron Herman operates 8 stores.

For the exclusive release, Seea made a Doheny rashguard using Ron Herman’s signature red and blue logo colors. The rashguard body is made from a unique textured fabric in navy, with contrast red & white stripe cuffs. Wear this slim cut, long body rashguard with your favorite bottoms, or pair with the Solimar bikini in pink stripe for the perfect match.

The Seea x Ron Herman rashguard in the latest issue of Honey magazine in Japan. 

The inside of Ron Herman Yokohama store in Japan.
The Seea Solimar bikini in pink stripe in the Ron Herman Yokohama store in Japan. 
Surfboards for sale at the Ron Herman Sendagaya store in Japan.
This exclusive collaboration is sold through theseea.com and select Ron Herman locations in Japan, with only 50 available, worldwide.

Seea x Ron Herman Japan Doheny rashguard.



Foam Magazine's Swim Issue!

Surf Souvenirs and Memories with Yuko Shimajiri

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Yuko Shimajiri at work: in the water and at her store. The stripes are right! 
Yuko surfing in the Seea Malibu suit, a very popular style in Japan.

We are continuing our virtual tour of the Japanese surf scene and surfers this month with the introduction of Yuko Shimajiri. Yuko's classic longboard style has won her many contests, one of which introduced her to a friendship with the late Donald Takayama. Surfing has taken her around the world and she opened her store BONS: Casa de Verano in Japan to share her favorite new and interesting discoveries with friends at home.

The name "Bons" comes from the French word bon that means "good," and is also a shortened version of her blog, Bon Bon Surf. Casa de Verano means “summer house” in Spanish. Sipping coffee and watching surf movies projected on the store wall after dawn patrol... sounds like a sublime place to be right now! We talked to Yuko about some of her favorite surfing memories and what its like having a surf shop in Japan. 

What is one of your favorite surf memories?

Looking back, one of my favorite memories was early on in my surfing life. I have always liked the classic style of surfing, so I was very excited to meet Donald Takayama in 1999 when he came to Japan to be a guest judge at a contest. There was an autograph signing for Donald the day before, so I went to meet him. Someone brought an Indo board to the signing, and we were all playing around on it. Donald said to me “You can’t surf that.” I told him to watch me in the contest the next day, and I did very well. After the contest, Donald asked me to ride for his team. Three weeks later, I came to California to surf with Donald, and had my very first session at San Onofre. I will never forget that trip.

What are the pleasures you get from surfing?

Whatever situation you are in, if you go to the ocean, you can reset and cleanse yourself. All of the stress melts away.

A look inside Bons Japan

You recently opened your own store, BONS. What has been the most difficult thing about starting the business?

It was very difficult to choose where to open the store, and to decide what type of store BONS would be. Naturally, I wanted to sell surfboards, but there are already plenty of surf stores near the beaches in Japan, which are already competitive and not very welcoming of newcomers. 

I also thought about opening a store in Tokyo, but with an urban location, surfing would have been less involved, and in the end, I don’t enjoy the city enough to build my future there. After much thought, I chose a location close to the beach, but on the way back to the city. It’s the perfect combination. I can relax and be myself, and customers from both the beach and the city enjoy stopping by. 

BONS also has a coffee shop inside the store. Did you do that to create a sense of community there?

Yes, that was definitely one reason, but I love to see my friends, and I wanted them to feel welcome to stop by the store to relax and visit, without feeling the pressure to buy something. I wanted a place to feature the surfboards and clothing that I enjoy, but also to create a gathering point for the people who I enjoy. 

We spy Seea :) 

How do women react to Seea when they see it in your store?

Many times when a new customer visits the store, Seea will be the first thing they pick up. “What are these?” they ask. “Is this a wetsuit or a swimsuit?” They are all very curious to find out. Many women who have already heard of Seea want to try them on to see how they fit, as not all swimsuit styles work well for Japanese girls.

What style has been the most popular?

The Malibu is the best! It is beautiful to wear by itself, but it looks pretty with a jacket as well. The style is very flattering for Japanese women, so the suits sold very well.

What is your favorite place to visit in California?

San Francisco is my favorite city, and I always make a trip to surf in Santa Cruz when I’m there. I also love surfing Cardiff Reef. It’s one of my favorite places in the world.

Yuko braving chillier waters.

Introducing... the Hermosa Swimshirt!

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Imagine the heavenly choirs singing, widest smiles from ear to ear, and arms thrown up in the air with double shakas joy when the first person cut off the legs on a pair of jeans and made them into shorts. That's the magnitude of excitement we have for our newest arrival: The Hermosa Swim Shirt! The flattering sweetheart neckline detail from our beloved Hermosa playsuit is now available on a rashguard for aquatic sun protection and stylish beach wear.

The torso length on this swimshirt is just like our rashguards—a bit longer than the standard fare out there, so that if it naturally rides up your hips as you paddle and twist around, your tummy's still covered.  
Hermosa swim shirt in red twill. 
Hermosa swim shirt in slate stripe.

Featured in the Japanese magazine, "Flower" for its Summer beach issue! 

Seea on Set! Destination Mexico

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The crew. 
Planning a surf trip months in advance is always a gamble with mother nature, but she smiled on us this month, big time, for our Spring 2014 photo shoot in Mexico. A strong South swell hitting the Riviera Nayarit area lined up perfectly with our travel dates, turning the shoot into magically exhausting week-long session.

It was one party wave after another with Seeababes Mele, Luki, and Jenayl from California, plus local friends Lola and Lucy, all scoring glassy point break peelers, rolling in with mechanical perfection. There to document the awesomeness was talented photographer Nick Lavecchia, dear friend & stylist Betta dal Bello, and young cinematographer and Van Life enthusiast, Will Mayer.

Although the new styles we shot won't be available until December, we couldn't wait to show you a behind the scenes preview of our Mexico Seea Voyage.

photo Nick LaVecchia
A beautiful panorama was just steps from the waves...
photo Nick LaVecchia
Love this house!

When the waves came up, the midlengths came out 
Yes!
This one pretty much sums it up. Thanks to the Seeababes & Seeabros, and our gracious hosts for such an amazing trip!!



A Heavenly Session in the Hermosa

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Mele wore The Hermosa during the last Seea Voyage to Mexico and with no wardrobe fussing or skin sun damage to worry about, she could concentrate on enjoying the fun waves and getting stoked!







Together with a high quality sunscreen (we love this one from Shiseido), the Hermosa helps keep your skin protected from the sun’s harmful rays during those can't-get-enough, all day surf sessions. Currently available in Bandana / Black and the retro-styled White Dots, these latest versions of the Hermosa are here just in time for Summer!



From Laguna with Love: Seea x Thalia

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Another exclusive collaboration. 
From sketches and swatches on paper... 
...to real life! 

Seea was founded in the DIY spirit that if you have an idea, you can make it happen. For me, this idea was simple: To create rashguards and suits that were stylish, functional and comfortable for surfing. As a supporter of creative artists, Thalia Surf Shop was one of the first retailers to carry SEEA, and has been one of our main supporters over the last two years, helping transform a dreamy idea into reality.

Made with the hopes of inspiring others to follow their dreams, we proudly present MADE IN THE USA, a short video following the creation of our second custom project with Thalia, from concept to the factory to the surf.

For our second exclusive collaboration with Thalia, owner Nick Cocores came along for the ride (or in this case, actually drove the swanky VW bug) to see the step-by-step production process of the Thalia x Seea Doheny rashguard, Swami's playsuit and surf leggings.

Yes, we really drove all the way from San Clemente to downtown Los Angeles in a convertible on the freeway! 
Searching for the right color and fabric in a sea of stretchy spandex. 
On the way to the factory! 
Arriving at the sewing factory in downtown Los Angeles. 
In the factory sewing, its a skilled craft to handle slippery stretchy nylon swim fabric. 
Leah from Thalia Street Surf Shop hits the nose and shuffles back wearing the Doheny rashgaurd.

From digging through bolts of fabric and mountains of zippers to watching the pieces being sewn in the downtown Los Angeles factory, it was all documented in moving pictures to show the care and personal touch that is put into the making of a Seea suit—the swimsuit version of the farm-to-table method. Proudly made in the U.S.A.

Check out the video filmed by Chris Steblay of the Seeworthy Project and be inspired to make something, and then have fun surfing in it!


Seea x Thalia Doheny rashguard and palm print leggings available now at the Seea store and Thalia online! 
Support Made in the USA!

Pale Girl Speaks Skin Cancer Realness.

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Hillary Fogelson in Cosmopolitan magazine

Being surfers that spend nearly every day basking in the sunshine (and its UV rays), Hillary Fogelson’s story hit home for us that no one is immune. At 25-years-old, Hillary’s dermatologist told her one of the worst things that no one ever wants to hear: She had skin cancer.

She turned lemons into lemonade with her memoir, Pale Girl Speaks that talks about her experience overcoming melanoma in a way that’s both funny and real. Through her blog, social media and public appearances, she is a dedicated activist in educating people how to protect themselves from skin cancer.

Hillary’s ultra-fair skin is so sensitive that she has to cover up her arms and legs to make a physical barrier to the sun’s UV rays. But she didn’t let that stop her from enjoying the activities she loved, like being in the ocean, swimming in a pool, paddle-boarding and learning how to surf. When searching for more attractive rashguards online, Hillary found Seea.

“I saw what Seea was doing and I got so excited and bought a bunch of stuff. I’m so grateful that there is a cute option, instead of wearing some hideous thing,” Hillary says of the all-black, sleeved and full-legged unitard-like suit she used to wear for water activities. “I mean it allowed me to be out and doing what I wanted to do, but it wasn’t cute.”

We have all seen SPF ratings on sunscreens, which is used to rate products that you put directly on your skin. Clothing (like rashguards) is not SPF-rated, instead it is UPF-rated, which means that it is rated by the fabric’s ability to block UV rays. UPF ratings vary with each fabric, and are determined by the fabric color, weave, composition, and weight of the material.

Seea suits are made from high quality, four way stretch nylon/spandex blends. Since our rashguards usually involve at least two to three different fabrics, sometimes from different manufacturers, it is very difficult for us to issue a specific rating for each suit. For next Summer, we plan on using the same base fabric across the board, improving and unifying our ratings to 50+ UPF. To find out more about sun protective clothing, both in and out of the water, check out this article in Wikipedia.

As a mother of two daughters, age 9 and 7, Hillary has ramped up her cause to educate moms about how they can teach their children early to adopt healthy skin care practices. We sat down with her to hear her personal story and get some skin education.

The book. 

What did it feel like when you first found out you had cancer? 

When you’re 25 years old, everything seems like it’s ahead of you. You’re not thinking about being sick. The word cancer when you hear it at that age, its shocking. We just all make the assumption that, ‘I felt healthy and will live a long time’ and we realize that there’s no guarantees really.

Most people go to the doctor when there’s something wrong. It’s really worth once a year, spending the money to get checked. People are busy, but you have to make your health your priority. If you feel good, you’re healthy, you don’t think about it.

How did writing your memoir come about? 

After I had surgery the first time, I was journaling. I was an actress and I was writing thinking maybe at some point I would turn it into a one-woman show. I really wanted to write it as I was going through it. I basically wrote the entire book within a year and a half of having surgery except for the very last chapter. I put it away and as I was coming upon my 10-year anniversary of having melanoma the first time, I felt like there still was a lot of misunderstanding.

People didn’t know how to protect themselves. They didn’t know how to protect their kids. Friends of mine were constantly asking me what products to use, where could I find a cute rash guard. I thought, maybe the book would be a way to start a dialogue and get a larger group of people interested and educated about this. That’s when I decided to finish it.

What information was out there, and what did you think you could tell differently? 

Just with the clothing, where a lot of it wasn’t very cute, a lot of the information out there was very medical, very trite. If you’re young and you’re trying to [learn more], it just felt very daunting.

A cancer memoir is the worst category a book can be in. I think when there is a lot of humor in something, they take in the information better. I don’t think scaring people works as a way to get a change in behavior. My hope was just that it would get people thinking about their skin in a different way, taking care of it.

I’m very open and really honest in the book about everything as I was going through it, how I felt about it, the good and the bad, the whole thing. Emails I’ve gotten from people that have read the book, say ‘I care about this now because I feel like I know you.’ That’s what you want. That only comes out in just that you have to be completely open about your experience.

You said there were a lot of misunderstandings about skin cancer. What are some of those misunderstandings?

People don’t think melanoma is serious. Melanoma is very different than the other forms of skin cancer. People don’t understand that it’s something that you could die from. Most cases are caused from overexposure from the sun. It’s a cancer that for the most part, is preventable. There are very few cancers you could say that about.

Because the numbers of people getting melanoma and people dying from melanoma has continued to rise year after year I thought if there is a real change in education and people started really working to prevent it then we could have a real impact on the number of people that get it and the number of people that die from it.

What questions did you get after writing the book and talking to people about your experience? 

People want to know how to be safe in the sun but they want real practical information. You have to make it simple. People come to me and say, “what sunscreen do I buy?” There’s a lot of products out there, it’s daunting. I feel like I’ve tried so much on myself, on my girls, there’s a lot of great brands and there’s a lot of brands that feel like wearing toothpaste on your skin. Just like there is a lot of sun protective clothing, but its hideous. People aren’t going to wear it.

If you target moms then they start really young. It’s a habitual thing just like brushing their teeth. They protect themselves [and put on sunscreen] before they go to school. They don’t go to the beach, park, whatever, without being protected.

What are some of the most high-risk activities?

Tanning beds are such a huge contributor. They are the worst thing. The UV rays that you get from the tanning bed are literally the rays that give you melanoma. It’s targeted, intense cancer-causing rays that you get when you go to a tanning bed. Particularly in the Midwest where they don’t get sun for a lot of the year, these girls are going to tanning beds every single day.

They’ve proven that it’s addicting. The chemicals produced in your brain when you are tanning are like same chemicals that are released when gamblers are gambling. If it’s a bad habit, you don’t want your kids to start.

What is it about tanning beds that is so alluring even if people know it might be bad for them? 

I think people want to be tanned. They feel that they look thinner and better when they are tanned. I understand that. But my thing is we all need to just embrace and accept the skin that we have. You can do the spray tan, which is a safe alternative but if you are not tan, to maintain a fake tan is very difficult. If I wanted to be tanned even for a week it would be so much work to try to do that. I think you kind of have to go, 'This is what I’ve got.'

Pale Girl's daughters keep their arms covered when playing outside. 

How do you teach your own children?  

I started right away with them. I wish they weren’t so sensitive to the sun because it’s hard. My older daughter’s skin is like mine and even with all that we do, she will still get pink on her face and she’s getting freckles. They look at the scars that I have and they don’t want that for themselves. The reality is its not totally foolproof because there is a genetic factor. But we’re going to be on top of it. I always say when they become teenagers and rebel they are not going to do drugs, they’re going to go and get sunburned to make me crazy! That would kill me. I’d be like ‘No! You go smoke some pot and you will not go to a tanning booth!”

Sometimes it’s a pain in the ass, but sometimes I say look, you are my daughters and we are all in this together and you have to represent the cause and you have to set a good example for your friends. Your friends aren’t going to do it if you aren’t doing it. A lot of their friends have really changed how they view sunscreen and their parents have been talking to them about it.


Hillary shared a special Top 5 Must-Haves for Seea. 



Stoked on New Summer Styles

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This month we have had a jaw-dropping set wave of new styles and colors arriving and selling out every week. In vivid color and print combos that will make your heartbeat flutter and cuts so flattering that you'll think a skinny mirror is in play, our Summer line is as energizing as a swig of fresh water straight from the coconut. Here's a sample platter of some the newest arrivals to replenish your surfsuit quiver.

Lola in the Del Mar 1mm neoprene rashguard in Mexico. Photo by Nick La Vecchia.
The Palisades 2mm shorts in smooth skin neoprene rubber. 

We are proud to announce that the first batch of neoprene Made in the USA is available now! The Del Mar rashguard with a 1mm neoprene shell is a perfect transitional weather option for that extra bit of warmth and padding. In a flattering, retro high-waist design, the Palisades 2mm neoprene shorts match universally with any bikini top or can be worn with a jacket for chillier mornings.

Leucadia exclusively for Shopbop

Say goodbye to slippery sunscreen legs. The Pacifica Surf Leggings are the same high quality material used in Seea's swimsuits and are multifunctional for surfing, swimming, yoga and just plain looking rad walking down on the street.

Pacifica Surf Leggings. 

Thanks to Redbook magazine for featuring the Seea Doheny rashguard in pink chevy! Look closely and take advantage of a special offer for magazine readers. The REDBOOK15 promo code coupon is good for any rashguard, including the newest stripes and brights arrivals. The sale expires on July 6, but act now to get your favorite color before it sells out!

The coupon is good for all rashguards! 
A Doheny rashguard for every day of the week. 

DIY Surfboard Bags with Green Fuz

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Why put your special hand-shaped surfboard in an ordinary bag for everyday protection? Green Fuz’s handmade surfboard bags put a smile on our faces every time we carry one under our arm.

From the dyed fabrics to selection of patterns, you can see the extra time that goes into each bag. Each one is cut, sewn and shipped just a stone's throw away from Seea headquarters in San Clemente by friends Sonny Nigro, Cassandra Jerrold-Jones and Scott Reynolds. We cruised on over to watch one of their special creations come to life from start to finish.


Color coordinate your quiver with Green Fuz surfboard bags. 

Green Fuz had a slow start, but didn’t give up. Its first ever bag was made out of terrycloth and after a 6 laborious hours, “it still didn’t come out good.” The idea was put on the backburner for a while until Sonny came across an industrial sewing machine. During Christmas break, they gave it another shot and made some cool bags for themselves, with Cassandra handling the sewing needle. The second time was a charm.

“We had some time off work and were still into the idea of making bags, so we drove around to all these different places and got some cool fabric and just went for it,” says Sonny. “We were just like, screw it…don’t over think it and let’s make some cool bags for ourselves. And they actually turned out really cool thanks to Cassie being able to sew really good.”

DIY projects love patches.

The rest fell into place. “We made like 5 bags and put them on Instagram. The post wasn’t really meant to sell anything—just show what we made and if anybody wanted to hit us up to make them a bag. But then literally, that night, a local shop hit us up to see how they could order some from us, and that was it. Green Fuz was on!” says Sonny.

Each friend plays a role in getting the final product completed. Sonny designs bag colorways and patterns, Cassandra sews the bags and Scott is in charge of the website, customer service and sales.

Green Fuz walked us through step-by-step all the care and hands-on work that goes into making their handmade surfboard bags. It re-inspired us that if you have a great idea to make something with your own style, to go for it!

Sonny and Scott dig through the stacks
Make ordinary fabric extraordinary by dying. 

Materials. "Everything is made to order, but we have stock fabrics and like 15 different designs to choose from," Sonny says. Green Fuz dyes some of its fabric for an extra touch of personalization.

Made to measure.

Design. “Anything can be modified by request, but the basic pricing and shapes are all up on our website, Green-Fuz.com” Sonny says.

“We try and form some sort of relationship with the shops and people that order from us. They get stoked that we respond back so quickly, and it’s been fun to talk to people about their different boards, get the measurements, and make up something custom for them. Seems to be working since people keep re-ordering.”

Sewing with friends.
Pins keep the two pieces of fabric in place. 

Production. “Cassie sews everything, she’s pretty much production. I take care of the designing the bag color-ways and layouts," Sonny says.

"And Scott handles the website, customer service and sales. Production, design, and technical. It’s a perfect combination. If it was just Scott and I, we wouldn’t have any bags because Cassie’s got the sewing machines dialed. If it was just Scott and Cassie, then the colors and designs might not be as appealing, and if Green Fuz was just me and Cass, we’d have a bunch of bags, with no website, and no one to sell them to. It’s a definitely a group effort and we all do our part to make it happen.”

Vintage industrial sewing machine doesn't mess around.
To finish the seams so that they don't fray (that zig-zag stitch you see inside just about all of your clothes) requires another type of sewing machine. 

More Production. Cassie adds that they have it down to about one hour per bag from start to finish. “We still hand cut, sew, and dye different fabrics, which can be pretty time consuming. Every once in a while we’ll screw something up, sew a panel backwards or something, but we’re getting better with each bag and refining the production process with each batch. That’s just the nature of handmade goods – A lot of love goes into each bag, which people really appreciate.”

Custom patches. 

Where the name Green Fuz came from.“Well, if we would’ve known this was going to go anywhere, we probably would have thought about it a little more!” Sonny laughs. “Green Fuz is an old band and song from the 60’s. We’re all really into music and Scott and I grew up listening to The Cramps (who covered the song) so we just kinda went with it. Plus, I like the look of it with just the one “Z”. Great song too! Look it up.”

We did the Googling for you. Listen to it on YouTube.

Final touches on the bottom drawstring. 
Details make a difference. Close-up of the drawstring and toggle closure.

What's Next for Green Fuz. “We want to do travel bags and other accessories as well. We have some really cool ideas for leashes and traction pads that would be really fun to make.  In the end, we’re not really doing anything new. We’re not trying to reinvent the wheel… We just wanna spin it!

What is new is how we’re doing business with people and shops, our attitude, and the satisfaction that comes from doing cool stuff with and for cool people. It’s a whole different perspective on business that the shops are really open to right now, and it’s a great feeling to see our stuff in stores next to other companies that we really like.

Basically it’s like this… 'Don’t over think things. Do business with your friends… and become friends with the people you do business with.'" 

We couldn't agree more.

All done. 

The Green Fuz team! 

Santa Cruz Shout Out: Sawyer Land and Sea

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Providing a new perspective and creative alternative to the established surf and outdoor brands in Santa Cruz, Stacy Forrester’s store Sawyer Land & Sea (named after her grandfather) is quickly becoming a new Westside community hang-out after being open just four months.

Owner of Sawyer Land & Sea Supply, Stacy Forrester.

On the day we stopped by, Santa Cruz surfboard shaper Travis Reynolds—whose boards are sold at Sawyer—cruised by to say hello. Stacy’s phone rings with friends calling. A local woman came back to buy a piece of art on the store wall by Mark Yanowsky and was debating between the smaller or bigger of her top two choices.

Stacy says, “You’ll figure it out. Do you want to just take it home and then bring it back?” The customer made her final decision without test-hanging it in her bedroom first, but that’s the kind of open hospitality and community trust that Stacy has with her customers.

“Sometimes I feel like the mayor. Truth is I’ve always wanted to be the mayor of a small town. People ask me where stuff is, what should I do. They come hang out.”

We were introduced to Stacy through our San Francisco counterpart Julie Cox and visited the store in the Swift Street courtyard in the Westside of Santa Cruz. We talked to Stacy more about her surfing journey and the camaraderie of the female surf community from Steamer Lane to Pleasure Point.

Entrance to the shop. A lot of the wood used in the shop was made from reclaimed fences in Santa Cruz.

When did you start surfing and living in Santa Cruz? 

I taught myself to surf in Pismo in my 20s when you could take a beating. The cool thing was this guy paddled over to me and was like, ‘I’m going to totally help you out. The reason I’m going to do this is because I see you every day and I see you’re really trying.’ And he gave me some tips. [I stopped when] I worked in [San Francisco] at Gap corporate. When I moved to Santa Cruz I started surfing again. I’ve been surfing consistently the past 4 years.

It’s much easier to go more often when you live closer to the beach! 

My partner is a doctor at UCSC so we own a house 2 minutes away [from the beach.] I have the three-wave minimum and then I get out. I’ve done triathlons, I’ve raced and it’s so cool to be at a place where I literally just do yoga and surf and that’s it. It’s peaceful. It’s probably just being in a different phase in my life too. Now 40, more mature. It just feels good.

Why did you decide to open a store and what was the vision for it? 

I was a sales rep in the outdoor industry for 12 years for Merrell footwear and I knew a lot of the brands. That was a piece of it. The other piece of it was to create something that speaks to the Santa Cruz lifestyle. I carry pieces of brands that are really technical and outdoor but I don’t carry technical pieces. If you’re going to Everest, my store is not for you. But if you’re just going through the lifestyle of Santa Cruz and going to the Sierras—its kind of a unique spin on taking outdoor and surf and creating a lifestyle store if you will. I picked brands that I know that have quality. It’s a quality over quantity story. I know what speaks to our weather patterns around here.

Old roll-top door and open air at the Sawyer storefront.
Thomas Campbell art and books for sale and Verve coffee from Santa Cruz. 

How has it been so far and what have you been learning for the few months it’s been open? 

When I first opened the store, people would literally paddle over to me and go, ‘Thank you for doing this.’ The community’s been really excited, artists. No one really in Santa Cruz other than Billabong on 41st St. sells some of this stuff like Travis Reynolds’ boards. I was really inspired by Mollusk and [owner John McCambridge]. I think what he has brought to surf is super cool. I met him, he was super cool and the best is he told me not to do it. He said, ‘Don’t do it unless you have a stockpile of money.’

Although people have been buying surfboards from shapers, you see a lot of stock boards. Don’t get me wrong, that’s great. A lot of people go through boards. But I’m still trying to educate people. They are like, ‘Why are they so expensive?’ They should be more. You have no idea the amount of time and energy that goes into them and take care of it. Get one of these and you truly take care of it. Yeah, they’ll get a ding or two but fix it and its art. They are beautiful boards.

Board display. Sawyer stocks boards by local shapers Ashley Lloyd and Travis Reynolds.

What was it like when you first saw Seea with Julie and how’s it been received in Santa Cruz?  

When Julie showed me the line there was nothing in here, the walls were blank. It’s challenged me to think outside of the box. Seea—it’s unique and that’s what I’m going towards. I’ve had people contact me through email all over [for Seea]. One of those rashguards was in US Magazine. I call them the Westside moms. They know their shit. They’re like “I saw that.” They know these brands, they find them and seek them out.

What’s the female surf culture in Santa Cruz like? 

In the past 4 years that I’ve been going out consistently in the water—that’s what inspired me too to do this business—every year there’s more women. You definitely see the kids, but I think they are inspired by the moms. The 30 plus Westside moms, they all meet, they just dropped their kids off, and they go out. It’s so great to watch them because it’s a great group of them. That’s growing. Last time I went there was like 20 of them. They are all rooting each other on. There’s a couple really hardcore teenage girls like, getting it on shortboards. But for the most part, the female surf culture up here is a lot of longboarding and its fun. It’s a chance for them to get out there, hang out. They get their friends out there.

For me, I don’t kill it. I’m not on anything shorter than a 7’4". Ashley just shaped me a 9’0” that I love. My personality plays in how I surf. I’m just mellow and I like to feel it and hang out and talk to people and hang out. For me it’s that peace and that joy. I think Ashley’s really inspired a lot of women to get out. A lot of women buy her boards.

Seea table!

We agree. Surfing is about having fun! 

There are some 40 somethings out there that are just killing it and they’ve been surfing forever. For me, I just want to be really good at longboarding. I want to get good at turns and I just recently took my leash off. That was from Ashley. A true successful day of bare feet, no leash, sun, awesome. I think that’s the majority of the surfers out there.

Some people walk in they are like, ‘You must be such a good surfer.’ I’m like, ‘You know what. I’m not. I do it for these reasons,’ and hope to inspire people to find that joy that I found in it. I’m inspired by a lot of these people. My new thing now is in 1 to 2 feet waves, go out and use a paipo or a tray. I’ve been going out on a surf mat. It was so beautiful. It’s just like wood and water and you’re gliding through and things go quiet. You see the wood cutting through the water.

How do you ride the paipo? 

When you get on the ride, you have it out. It catches and then you pull yourself onto it. You feel it. It’s so incredible. It’s just really fun. If its gonna be small, you still can get wet and you are in that ebb and flow and you just get out there.

What are the trays? 

Being kids, they would steal trays from Burger King and stuff. You still see kids doing it out there—surfing with the tray rather than handplane. Yesterday at Natural Bridges it was so glidey. Its like body surfing but helps you plane more. I got so stoked! You get so sandy though. But it’s so fun. You gotta try it.

Inside the shop.
What are you working on for future Sawyer products and collaborations?

I’m doing a camp blend with [the Santa Cruz coffee company] Verve. Behind that wall is going to become like a general store element and bring in artists that do stuff that fits within the story. This woman is knitting really cool hats right now. Brian who makes the belly boards and hand planes, is going to make cutting boards. I just bought a Sawyer brand to put it on there.

Tell us more about your monthly events. 

My business plan was to give back to the community. People want to feel a part of where they are buying. It makes them take ownership of it. It makes them come back and makes them spend money. That’s my philosophy. Every month I’ll continue to do events. This month was Save the Waves and we had a band come play and for $10 you got a vintage blue Mason jars and you got to drink and take the jar with you. In 4 hours we raised $500 and they had a great time and they love it. They are like, 'I’m a part of this brand.' They call Sawyer a brand. People have this love for Santa Cruz. It’s like this cult.

What are your other favorite local businesses to support in Santa Cruz? 

Bantam, which is new and awesome. Odonata, wine tasting. Santa Cruz Mountain Brewing right here, awesome. Kelly’s is great here if you want to sit outside. If you want to go to the beach, I tell them to go to New Leaf and go to the deli. You gotta get a sausage at El Salchichero. They do this bourbon bacon. I don’t eat a lot of meat, but you can taste the quality. From my store, you can get Kelly's, another awesome bakery, Companion that's a community, really cool bakery—you can get everything within 2 blocks and then surf. A lot of people come in from the city, park and then go here. Its really a destination rather than going to downtown. This is a really cool alternative.

We're big fans of Santa Cruz's gorgeous natural surroundings and super fun waves so its awesome that such a tight-knit, supportive group of surfer women are representing the area gracefully. Thanks Stacy for supporting Seea and fostering many creative artists in the community with your shop

Happy New Year!!

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Ring in the new year with a new suit from SEEA! Enter the code "2013" at checkout and receive free worldwide shipping on any size order. To all our friends and family, thank you for the support and for making our first year so special. We wish you all much surf & stoke in the coming year. Happy New Year and lots of love from sunny CA!

Answering the Call to the Wall

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For the past few years, the annual local longboarding contests at Malibu have had lackluster waves that don't do justice to magical perfection of first point's potential. The annual "Call to the Wall" held this past weekend July 13-14 at Surfrider Beach got lucky with fun swell all day long and endless sunshine. Really, all day long no matter the tide and barely a gentle breeze midday.

Congrats to Seeababes Mele Saili who made it to the semi-finals and Amy Lowry that took third place in the finals! 

With only five people per heat, there were amazing set waves that sneaked past unridden! 
Mele in the pocket. By Tim Regas Photography. 
Go Amy! By Tim Regas Photography. 
Not a sliver of brick wall went uncovered. 
Why can't we all just get a longboard?
Therasurf caught party waves with kids with special needs. 
You had to be apart of a surf clubs to enter the contest. The clubs staked their tents across the beach. 
Amy on her way to a free surf. By Tim Regas Photography. 


Seea at The Miami SwimShow

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Store buyers, fashion insiders, swim fanatics, who's going to the SwimShow at the Miami Beach Convention Center?

Come say hello and get the first look at the Seea Spring 2014 collection!

July 20-23. Booth #270.

Email surf@theseea.com for appointments.






Santa Cruz Shout Out: Sawyer Land and Sea

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Providing a new perspective and creative alternative to the established surf and outdoor brands in Santa Cruz, Stacy Forrester’s store Sawyer Land & Sea Supply (named after her grandfather) is quickly becoming a new Westside community hang-out after being open just four months.

Owner of Sawyer Land & Sea Supply, Stacy Forrester.

On the day we stopped by, Santa Cruz surfboard shaper Travis Reynolds—whose boards are sold at Sawyer—cruised by to say hello. Stacy’s phone rings with friends calling. A local woman came back to buy a piece of art on the store wall by Mark Yanowsky and was debating between the smaller or bigger of her top two choices.

Stacy says, “You’ll figure it out. Do you want to just take it home and then bring it back?” The customer made her final decision without test-hanging it in her bedroom first, but that’s the kind of open hospitality and community trust that Stacy has with her customers.

We were introduced to Stacy through our San Francisco counterpart Julie Cox and visited the store in the Swift Street courtyard in the Westside of Santa Cruz. We talked to Stacy more about her surfing journey and the camaraderie of the female surf community from Steamer Lane to Pleasure Point.

Entrance to the shop. A lot of the wood used in the shop was made from reclaimed fences in Santa Cruz.

When did you start surfing and living in Santa Cruz? 

I started surfing in my 20’s but fell out of the sport when I took a corporate job in San Francisco. Thankfully, years later I made a career change that brought me to Santa Cruz. I’ve been living in Santa Cruz 9 years and surfing whenever I can.

Why did you decide to open a store and what was the vision for it? 

After spending that last twelve years working as a sales rep I found that as the years rolled on I was becoming less and less satisfied in my job therefore for my own personal growth I needed to make a change.  In 2012 I started to develop a business plan with the idea of creating a store that addresses the Santa Cruz lifestyle in and around the ocean.

Old roll-top door and open air at the Sawyer storefront.
Thomas Campbell art and books for sale and Verve coffee from Santa Cruz. 

How has it been so far and what have you been learning for the few months it’s been open? 

Retail is not easy and doesn’t come without stress, but the change for me personally has been very positive. In the four months that I have been open I have met so many amazing people and developing friendships that I know will continue to grow. The local Santa Cruz community has been very supportive of Sawyer, and it is that support that drives me daily.

Board display. Sawyer stocks boards by local shapers Ashley Lloyd and Travis Reynolds.

What was it like when you first saw Seea with Julie and how’s it been received in Santa Cruz?  

Seea—it’s unique and beautiful and that is what I was looking for. My customer’s love the colors, creativity, and point of difference that Seea brings to the sun/surf category.

What’s the female surf culture in Santa Cruz like? 

Growing! I feel that I see more and more women out on the water than ever before and it’s amazing to watch and be a part of that energy in and outside the water. Equally cool is to hear the support they have for one another when surfing together. It’s fantastic, and it’s something that I wish I would hear more of when surfing. It’s all about having FUN, right?

Seea table!
You sell some interesting handcrafted alternative wavecraft like wooden paipos and wooden trays. What is the story behind the trays?  

The beautiful wooden trays are Long Ship Designs version of the fast food tray that many of us as kids used to ride the waves and many kids still do today.

Inside the shop.
What are you working on for future Sawyer products and collaborations?

I am working on creating Sawyer’s “camp blend” with [the Santa Cruz coffee company] Verve. Long Ship Designs and I will be collaborating on some additional wooden items like cutting boards, surf wax container. There has been mention of a t-shirt collaboration with Save The Waves and I hope to create a bag with Topo Designs. Oh and by the way, I would be stoked to work with Seea down the road if ever given the opportunity.

Tell us more about your monthly events. 

It is a part of Sawyer’s mission to give back to the community through supporting local nonprofits as well as support those who support Sawyer. To accomplish this I have monthly events that involve beer, music, good times and good people to support a local cause or celebrate a local artist. We look forward to showing films this winter and continue to house live music all of which allow Sawyer to give back.

What are your other favorite local businesses to support in Santa Cruz? 

With in minutes from Sawyer I have many options and favorites. Bantam, it’s the new hot spot – incredible food and service. Hit Odonata for wine tasting. Santa Cruz Mountain Brewing right around the corner from the shop is awesome. Kelly’s is located on the other side of the shop and offers fantastic fish tacos. If you want to pack a lunch and go to the beach, go to New Leaf Market and hit up the deli. If meat is your thing, the sausage at El Salchichero is off the charts. A must is the bourbon bacon. Another new by bakery to hit is Companion Bakery that is actually located next to Odonata is fantastic. Basically you can’t go wrong when you stop in the Swift Street Courtyard, you can get everything you need within a couple blocks and before or after your surf.

We're big fans of Santa Cruz's gorgeous natural surroundings and super fun waves so its awesome that such a tight-knit, supportive group of surfer women are representing the area gracefully. Thanks Stacy for supporting Seea and fostering many creative artists in the community with your shop

Its a Wrap! Miami SwimShow

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Getting the final details together on the Spring 2014 collection has been a whirlwind for the past few months. Leading up to the big Miami SwimShow last week, we shot our Spring 14 lookbook with photographer Alexa Miller, found models for the show via a quick Instagram post, crossed off a million other things on the to-do list, and then flew to Miami to unveil the collection to buyers for the first time.

Here's a behind-the-scenes sneak peak at some of the new styles and finally, our own awesome tradeshow booth, complete with a video screen & life size Seeababes! Thanks to all the buyers and friends who came to visit us at the show.

In Alexa's studio shooting the Spring 2014 collection. 

We styled one-piece with a cropped Palomar. 

Its all in the details!

Just landed! Overview of the Miami SwimShow and bikinis as far as the eye can see.

Ask and you shall receive. We posted a call for models out on Instagram and found gorgeous and sweet Miami ladies. Carly poses with Amanda in her favorite new suit! 
Inside our booth featuring photos shot by Nick Lavecchia on location in Mexico. 

Ashley steps out in a crop top / high waist combo, due out in December.

Not only are we excited to offer our own custom prints next year, we are also happy to announce that all fabrics used in next year's line will carry UPF ratings of 50+. Keep on the lookout for new colors and prints, arriving as soon as next month!!

Thanks again to Carly, Ashley, and Danielle for the last minute modeling help, and to everyone who came by the booth to see the new line.

The Surfing Life : Amy Lowry

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How perfect would life be if your job was to surf every day and hang at the beach? Amy Lowry and her fiancé Tim Reda have it all figured out. The couple runs a year-round surf school called Endless Sun in Newport Beach, and when they're not teaching kids how to surf, they keep busy kayaking, stand-up paddle boarding or hiking through Laguna Beach as professional nature guides.

An occasional surf model as well, you may recognize Amy from our Spring 2013 video lookbook, shot by Tiffany Campbell. Part of the original Seeababes crew, Amy's relaxed and friendly demeanor won us over from the start.

Confident and content in the water, surfing is nothing new for Amy, as she was 11-years-old when she first learned to surf at the same school in Newport Beach that she now co-owns. We all have to have our start somewhere, so we sat down with Amy to talk more about the rewards of teaching, the challenges of running a surf school, and what it's really like to live the surfing life.

Multi-talented surfer, teacher and surf coach, Amy Lowry.
Amy rolls right on a fun, uncrowded day at Trestles.

How did you start teaching surfing? 

I started teaching surfing when I was 16-years-old at the same surf school that I’m at now, Endless Sun Surf School in Newport Beach, which is also where I learned. My co-owner, who is also my business partner, taught me how to surf when I was 11 at the surf school at Blackies. He’s been doing it since 1963. Then I moved on and was on the high school surf team and he was the coach. I kind of have his job now. I just kept teaching surfing because I love being able to give something that means so much to me, to other people. That’s when I started working with kids too.

Did you grow up surfing with a lot of girls? 

Not at all. I could be out there and look down the beach and not see another girl for miles. In high school there was only a couple more girls—like three or four. Now the team has like 10. All my friends were always guys to have someone to surf with. It’s changed a bit. You can go to Newport and see more girls surfing today.

If I compare NorCal [where I went to college at UCSC] to SoCal, there is a huge difference. In Santa Cruz there are so many girls that grow up surfing there. That was really cool to me. It doesn’t matter if you’re a girl or a boy. You see a lot less girls surfing in Southern California. Girls are taught to value different things here. That’s something to look at and ask 'What can I do about this?’ and hopefully be good role models.

You coach the girl’s high school surf team, what’s that like? 

To me, that feels like I’m giving back, because that meant so much to me to be on the high school surf team. I think I would have had a completely different life. It’s like a family and an outlet in every way that surfing can be an outlet. It’s a great team to be apart of and get you through high school.

Amy and Tim with the high school surf team that they coach, on a recent trip to Nicaragua where they brought over water filters for the local people. 

Tell us more about Endless Sun Surf School. 

We have summer camps, private lessons and an after-school program with several elementary schools, kindergarden to 6th grade. Four days a week, we pick up kids after school, walk them down to the Newport Pier and take them surfing. It’s really fun for us. Blackies beach is so shallow and gentle, and they can be knee deep or waist deep and it's really safe in that sense. It feels good to be teaching kids something that builds their confidence, and will be a healthy outlet for them for the rest of their lives.

Something neat that’s happening is that we've had a ton of kids with autism coming to us. Parents are figuring out that surfing is really good for them. Throughout the summer we do a lot of private lessons with them.

Amy with her all-girls surf class in Newport Beach.

How have you seen surfing be a positive force for autistic children? 

In general, they have different ways of communicating and socializing. I think because, there’s the element that they are in the water. You are so much more focused compared to like, soccer. You could get distracted while you’re on the field playing soccer and that’s going to be okay. If you get distracted while you’re in the ocean, things could happen. It’s kind of that extreme focus. It could be meditative. They feel like, so free out there. We get a lot of reports from their parents that they came out so happy and so much more calm and able to communicate a little bit better.

Tim Reda on the far left and Amy at the far right with their surf school students in between.

How do you see the girls-only classes different from the guys-only classes or co-ed classes? 

It’s like night and day. We have an all-boys class—it’s the advanced class. They are pretty competitive. They ask us to do a surf contest at the end. The girls are like, singing songs on the way down, laughing and are all about having fun. You notice some of them don’t know each other [because they are from different schools]. At the end of the year they are super good friends. The girls always want a party wave, to share waves, do silly things like ride backwards. Most of the boys aren’t doing that at all. They are pretty serious.

Something that goes hand-in-hand with surfing is environmental awareness and you and Tim also lead eco-tours in Laguna Beach. What are those tours like? 

We are eco-tour guides for La Vida Laguna in Laguna Beach. A large part of our clients are coming from the corporate business world and their eyes get opened. Laguna Beach is a special spot that needs protection. I feel like we’re doing a small part by showing people how beautiful it is. We take people kayaking, surfing, stand-up paddle boarding, hiking, mountain biking. At the same time, we’re educating them about the environment around them. For example, while kayaking, we talk about the kelp forest and how it’s vital to their life too.

Amy explores underwater in Hawaii.
Soon to be wed, Amy and Tim.

What's it like for you and Tim to work together as a couple?

It's fun! I get to spend so much time with the one I love. It works for us. We balance each other out a lot. Tim has tons of creativity, and is always coming up with new ideas. He's the artistic one. Whereas, I’m the organizer of all of the chaos, and I’m the one who takes Tim's ideas and gets them done. And we both work really great with kids. I think working together has really helped us to grow a lot closer to one another and has helped us to get to know one another a lot faster and on a deeper level.

What does surfing mean to your relationship with Tim?

We met because of surfing and because of a surf contest. Maybe we would have met if we didn’t surf, but it sure helped us to meet one another and connect. Whenever we're having a bad day, we could go surfing together and our whole outlook will turn around. We're pretty tied together through surfing. Tim makes all the surfboards that I ride, he's a great surf photographer, and he likes watching me surf. Well, we both love watching each other surf! We travel around on surf trips together and we do a lot of surf contests together. Surfing is something that we both are passionate about, and that’s one thing that’s easy about our relationship.

Dropping in.

Toes on the nose in Nicaragua.

What are some of the challenges you’ve faced being a surf school instructor? 

I find it odd that there is a stigma and negativity towards surf schools. Not necessarily ours, but there are a lot of people in our surf community that don’t like surf schools. That’s weird to me because surfing is something we all love—it’s our life. Its also like, wouldn’t you want to share your passion, what makes you happy with other people? It’s a great way to give to people. I get it though, you could do it in a way that’s unsafe and overcrowds the beach. But you could also do it in the totally right way and be respectful and teach respect for others and the environment.

How do you like surfing in Seea? 

I never really liked wearing bathing suits while surfing because they would always fall off. I don't want to worry about that while surfing. Seea suits are entirely different. They stay on while you're surfing, and are still super cute. And they give you the feeling of real surfer girls having fun at the beach. They're authentic, fun and comfortable.

Amy in the original San O suit.
Amy at Malibu.
Thanks Amy! You are an an inspiration for all of us who aspire to involve the ocean in our everyday lives, and to be true to ourselves and the things we love. It brings us great pleasure to know that each year a new wave of young women will learn lessons from such a talented and unpretentious role model, both in and out of the water. 

Next Stop: ENKVegas

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For the first time in Las Vegas, Seea will be showing its Spring 2014 collection at the ENKVEGAS show! In addition to new bikinis and one-pieces, the new collection has more surf shirts and leggings, all designed to be effortlessly stylish both in the sea and on the sand.

Photo by Nick Lavecchia. 

We are excited to introduce the new range to ready-to-wear buyers! Please email surf@theseea.com for buyer and press appointments.

ENKVEGAS in the OASIS
Mandalay Bay Convention Center
August 19th, 20th, & 21st
Booth Number 7116

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