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Real Deal Teal

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Christmas came early this week with the arrival of a super limited run of the new Teal Bolinas. Due out in March, this version of the popular, skirted one piece, has a deep teal body with contrast pink straps, a lightly padded bust, and sewn-in boy shorts underneath. As seen in the short video by Tiffany Campbell, the teal Bolinas is one of our cutest suits yet, and you won't find it anywhere else!!

SUPER LIMITED RELEASE - 6 SUITS WORLDWIDE - AVAILABLE EXCLUSIVELY THROUGH THESEEA.COM







How to Score a Wild Bikini!

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Come down to the sale today at Mitch's Surf Shop in Solana Beach, and score a free Solimar Bikini  in "waterstripes" with the purchase of any new 2013 suit!! Sweet sales on Summer styles, and plenty of rad boards, too!






Rashguard Retrospective

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As we near the end of SEEA's first amazing trip around the sun, we thought the time was right for a look back on our designs for 2012. Quite possibly the best women's rashguard ever, the Doheny was produced in 13 different colors, each one in limited runs of 100 or less, all made right here in downtown LA.











With a bright mix of color & print, SEEA founder Amanda Chinchelli shook up surf's standard pallet, and like everything else SEEA, she did so with plenty of style. If you love your SEEA rashguard, let us know!! Send in your surf stories, hoots, hollars, and favorite pics to: surf@theSeea.com. To all the SeeaBabes out there - Many thanks & much love!

Happy Holidays,
SEEA

Doheny colors, from left to right, top to bottom:

Blue Shell / Bordeaux
Navy / Waterstripes
Thalia Surf x SEEA
Amber / Black
Blue Shell / Stripe
Surfy Surfy x SEEA
SEEA for Mollusk
Blue Dot
Ivory / Black
Surf Indian Custom
SeeaFlower

Never Fear, the Love Cape is HERE!

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Let's face it - changing in and out of a wetsuit is not a pleasant experience! Especially if it's wet or cold, it can be a hurried and awkward process. Enter the new "Love Cape" by SEEA!

Purposefully designed to improve your changing experience, the Love Cape is made from super soft knit terry, with an extra long cut in the back. With concealed armholes and deep front pockets for your keys, phone, sun screen, hair bands, lip balm, etc..., the Love Cape makes for a perfect & worry free changing experience. Reversed and sewn with the soft side in, you can dry off hands-free, adjust your bikini, or just hang out and warm up in classic SEEA style!




Although we can't do much for wet wetsuits (yuk!), the Love Cape will help put a smile on your face, before and after you surf. Made and embroidered in downtown LA, this version of the Love Cape is extremely limited, so get yours before they're all gone!!

Now Available at Shopbop!

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Joining an amazing selection of designer swimwear brands, we are excited to announce that SEEA is now available online at Shopbop.com! Anchoring their fashion forward surf collection, look for more awesomeness from SEEA x Shopbop coming this Spring!!








Happy New Year!!

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Ring in the new year with a new suit from SEEA! Enter the code "2013" at checkout and receive free worldwide shipping on any size order. To all our friends and family, thank you for the support and for making our first year so special. We wish you all much surf & stoke in the coming year. Happy New Year and lots of love from sunny CA!

SEEA at Surf Expo

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Lots of preparation and excitement around SEEA HQ right now for next week's trip to Surf Expo in Orlando, Florida!! If you live on the East Coast and think that your favorite shop should carry your favorite suits, let them know and we'd be glad to meet up!


We are particularly excited to show off our new collection of lightweight wetsuits! Made in the USA from thin, 2mm neoprene, they are the perfect cold morning compliment and a "must have" for any fine lady glider's SEEA collection.


We'll also be introducing a top-secret, limited edition project with Japanese wetsuit manufacturer Reunion, so be on the lookout for more details coming soon!


BOOTH 813 - SURF EXPO - JANUARY 10TH-12TH - ORLANDO, FLORIDA

Booth In A Bag

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Challenge: Create a cool concept for a 10' x 20' tradeshow booth that:

A) Includes a changing room
B) Displays product in an eye catching manner
C) Incorporates a video display
D) Fits completely in four pieces of checked luggage

This was the situation we tackled with our friend Colt Bowden exactly one week ago, while preparing for the Surf Expo tradeshow in Orlando, Florida. With plenty of paint and not much cash, Colt managed to bust out one of his best works yet - a four panel, 20' foot long hand painted canvas mural, sewn together in four sections with his trusty, decades old Kenmore sewing machine.

After rolling up the finished canvas and dismantling our own wooden display, we actually managed to fit the entire contents of our 10' x 20' tradeshow booth into four pieces of checked luggage, including a 70 pound snowboard bag full of rope, pipe, a drill, and of course, our full size VW bus tent!











It wasn't exactly easy, but the booth looked great and we definitely saved a few pennies along the way. A heartfelt thanks goes out to Seeababes Luki O'Keefe and Vanessa Maestri for their help during the show, and to all the shops we met, thanks so much for stopping by!


Ventura's Finest

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San Buena Ventura is home to the newest addition to the SEEA family, Wetsand Surf Shop. In business for more than 15 years, Wetsand has evolved their online presence into a full service, flagship retail store on Main Street in downtown Ventura. Owned and operated by the Menzel family, the store is a unique hand-crafted environment, and a beautiful expression of contemporary surf culture.







One of the pioneers of online surf forecasting, Wetsand recently went back to their roots with the relaunch of their original forecast site, now under wsurf.com. The site features a free long range surf report, along with an amazing gallery of video, images, and art, including these lovely works from Wetsand's own Shannon Menzel.








New Arrivals!

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Two new Spring color ways arrived early at SEEA HQ this week - The Doheny Rashguard in Brown Shell and the unique, long sleeve Hermosa One Piece in Teal Stripe - Available now at theSeea.com.

Photo: Michael Bialecki

Photo: Michael Bialecki


Thanks to Bangkok based photographer Michael Bialecki for the wonderful photos - find out more about Mike, his photos, and his interesting perspective on life here.

Girls, Girls, Girls

Girls, Girls, Girls - Part Two

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The adventures in Sardenga continue with Nata, Mandi, and Betta in part two of Onde Nostre's "Girls Girls, Girls"

Hello Brother and Sisters of our sea,

After just few days here we are with the second part dedicated to Amanda, Betta and Natalia. A fashion designer, a stylist, and an illustrator, each bound by the surfing sisterhood and a deep friendship.

Onde Nostre's girls shine under an Italian September sun: Three different styles, perfectly blended, traveling between waves with thoughts on friendship, freedom, and future.



RITRATTI DI SURF | GIRLS GIRLS GIRLS | part2 from BLOCK10 on Vimeo.




Thanks again to Luca Merli and the Onde Nostre crew for capturing all the love, and to Matteo Ferrari for the these behind the scenes shots. For our friendships, this trip, and our amazing experiences together, we are forever grateful.

Seea Kin: Interview with Lauren Hill

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Photo of Lauren Hill by Swilly
We are continually inspired by intelligent lady gliders whose extracurricular passions include making art and doing good. Environmental activist Lauren L. Hill is wholeheartedly all of the above and more.

We were pen pals with Lauren before meeting her in person in Pisa, Italy after we came back from the girls surf trip in Sardegna.

Lauren currently lives between Florida (she was born in St. Augustine and grew up on Anastasia Island) and Byron Bay, Australia where her schedule is dictated by when’s the best time to surf. We caught up with Lauren to learn more about her many irons in the fire: a documentary surf filming trip to India; educating about gas drilling in Australia and her zine Sea Kin. The zine and website is a dense collection of stories and images compiled by famous surfers and relative unknowns that’s captivating from page to page. It swallowed up our afternoon in escapism like a good book while on vacation.

Read on to hear Lauren’s insight on the male/female dynamic in surfing cultures across the globe and what it means to be label yourself as a feminist today.

Portrait of Lauren Hill by Takanami
Interview by Rhea Cortado 

You call both Florida and Australia your home. Besides the surf, what about the culture of those two places makes them home? 

I love the slow pace of Florida and, maybe more than anything else, I love the food: datil pepper sauces, lemony sweet tea, boiled peanuts and black bean burritos are basically a recipe for home.

Floridian surfers have exceptionally low standards for surf, and I take a bit of pride in that. Haha. We are born and bred with an appreciation for anything rideable, because the surf doesn’t get amazing all that often. 

In my experience, Australians are comparatively quite snobby when it comes to judging the surf. But they have every right to be. You have to be picky as a surfer in Australia, because you could spend every waking hour getting good surf, by Floridian standards. 

I love the beach culture of Australia. I guess it makes me feel less like a beach bum odd-ball when I’m surrounded by lots of others who really just want to be playing in the ocean all of the time. And they actually make it a priority. I also love Australian humor. They have a way of not taking things so seriously that is so very different from American culture. 

What does the day-to-day of Lauren Hill look like?

For the past few years I’ve had distinct 6-month spells that are starkly different. I try to spend the first half of the year in Australia and then the [second] half of the year traveling with Florida as a home base.

I’m a bit of a homebody, so I really love staying still for the first half of the year. If there is surf (and there usually is), a typical day revolves around swell, wind and tides. My favorite days are when I get to ride a shortboard at one of the punchier points in the morning, followed by a big lunch of veggies from our garden, a sunset longboard slide in Byron, and then just collapsing in bed from surf exhaustion afterward. In between surfs are for writing, reading, gardening, nap taking, or researching.

As a female, how do you find the surf culture different from the US versus Australia? Is the male/female surfing culture dynamic different in Aus? 

Surfing is taken much more seriously in Australia. It’s considered a “real” sport that garners the attention of the nightly news and the headlines of newspapers. 

I definitely feel the gender divide more strongly in Australia, especially in the water. The history of Australia is a very rough, rugged and masculine one, and those characteristics still define a lot of Australian life. I know a number of well-traveled women who find Australian men to be some of the most generally chauvinistic of any they’ve met. I’m not sure whether or not I agree, but I definitely witness a good bit of macho-aggression in the water here. 

With that said, there are probably more women surfing in Byron (where I live) than anywhere I’ve traveled to in the world. It’s awesome! It feels much more natural and inviting to have both women and men in the line-up. So, it’s a bit of an empowered feminine bubble that I live in, getting to be around so many women surfers, but I prefer it that way. Most of the men in the line-up aren’t complaining, either.

Photo of Lauren Hill by Swilly

Tell us more about your environmental activism work. What are your current projects and how can we get involved?
I’m working on a few projects at the moment:

1. The threat of Coal Seam Gas in our backyards here in Australia is really disconcerting, especially the inevitable poisoning of water that occurs as a causality of the process. Last weekend I visited another one of the exploratory drill sites in our area. It was perturbing to see drills already in the ground, hunting for gas so near to home, and so close to world class surf breaks. The local community there has been demonstrating for weeks, trying to ward off Met Gas Co. from carrying on, but to no avail. The amount of shortsighted greed and destruction involved in CSG in unthinkable. We must prevent these corporations from pillaging our homelands and waters. To get educated and involved read here. And watch: 101 East: Risky Business on Youtube.

2. I’m helping with The Economics of Happiness Conference here in Byron, held at the community centre March 15th-17th. It’s an amazing gathering of thinkers and activists from around the world who will speak and hold workshops about localization. All kinds of topics will be covered, including education, economics, art, surfing, health, community, and ecology, for example.

3. In April I’ll be traveling to India with a crew of four other lady sliders for the first all-female surfing/humanitarian documentary trip:

"With unshakable determination for a better world, we—Crystal Thornburg-Homcy, Liz Clark, Emi Koch, Ishita Malaviya and Kate Baldwin and myself—will travel through Southern India. Our goal is to document the ways that surfing, yoga, and ecological creativity are bringing hope and fueling change for local people and the Planet. We’ll be making a film of the journey. Help us fund the trip

The Kovalam Surf Club in India


What do you find are the biggest challenges when you are educating people about environmentalism? What is your approach to overcoming those?

I don’t really aspire to educate people, I just like to share what I’ve learned and experienced. Most people are more receptive to hearing first hand accounts instead of abstract facts and figures. And that’s the real strength and importance of surfers being environmental custodians—we’re canaries in the coalmine. We’re not in labs studying the slow decay of marine ecosystems, we get sick from ocean water filled with runoff and we are on the beaches that are littered with plastics. I appreciate book learning, but experiential knowledge helps bring environmental issues to life.

I tend to find trying to share ideas about gender much more challenging than talking about environmental issues. Most people can see the ways that we are altering our planet now, but it’s much more difficult for most to clearly see something as deeply ingrained as gender and how destructive rigid conceptions of gender can be for men and for women.


Photo of Lauren Hill by Swilly

You've said that you support feminist and ecofeminist issues--what does it mean to be a feminist today? Why is it important, especially as a surfer?

Feminism means standing up for equality and recognizing that the feminine has traditionally been overlooked and undervalued.

For example, women and men tend to surf differently. Instead of celebrating this, most people (women included) tend to judge women as inferior surfers. The way men surf has been accepted as the best way. In reality, women’s surfing tends to emphasize characteristics that are just different to the way men ride waves.

Feminism means that all people should have the right to choose how they want to be, unfettered by social impositions of how they “should” be.

Feminism is about supporting men AND women. Men have just as many crazy expectations placed on them as women—to look and act in certain ways—and men suffer from those pressures just like we do. Most men in western cultures have essentially been taught to deny any semblance of femininity. And that’s not fair, or possible, for any holistically healthy human, in the same way that it’s crazy to deny that all women also possess what we call “masculine” traits.

So many women of my generation and younger are terrified of the word feminist. They associate it with being angry, man bashing or think that it’s no longer relevant. It’s such a shame.

We need look no further than our own surfing culture to see gender imbalances at work. One of the founding missions of second wave feminism was to attain equal pay for equal work for women and men. Today in the US women still only earn .76 cents on the dollar for what a man earns for doing the same job. And if you want to see extreme inequality, look at the pay gap between women and men on the ASP world tour. Women are able to earn only a fraction of what men earn for winning contests. I don’t really follow contests or care much for them, but it’s still not fair, and it’s undeniable proof of the devaluation of women’s work and unique talents.



Sea Kin is a really impressive collection with a variety of stories and diverse contributors. How did you compile submissions? How did you choose what made it in the magazine?

Thank you. The Sea Kin ‘Zine is basically a compilation of surf culture the way that I see it. The articles and imagery are all by and about my friends, really. It’s filled with the musings of creative, passionate, and open-hearted sea kin, united by our love of the ocean and envisioning different paths for what it means to be a surfer.

Images from Sea Kin zine
What is your vision for the Sea Kin blog and website?

I’d love for it to be a hub for creative thinkers, sliders, and do-ers; a place to share the stories that are so often overlooked by mainstream surf media.

We know picking a favorite board is like picking a favorite child. But which boards in your quiver do you find yourself reaching for most often lately?

My go to log is a Bing Silver Spoon; I basically never travel without it (which can be incredibly frustrating at times, due to its size and weight). I love the subtlety of small waves and there’s nothing like the glide of a heavy single fin log. Lately, I’ve also been loving my 7’3 Bing Raven single fin. It’s so playful.

I see so many cute surf wetsuits, swimwear and lifestyle women’s brands come out of Australia! What is it about the culture and people there that is conducive to creativity and those products?

I think that the average Australian woman tends to be more fashion-forward than the average American gal. When you combine that passion for fashion with the outdoorsy nature of Australian life, it seems like we end up with some pretty innovative takes on surf wear.

Sometimes the more popular line-ups around here look like fashion parades—filled with women and men getting really into what they wear in the water. As long as people are having fun, it’s awesome.

What are some of the most valuable lessons that surfing taught you?

To be still and listen.

Photo of Lauren Hill by Dawe

Now Available at ModCloth!

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ModCloth is so spot on when it comes to finding the best modern interpretations of retro-inspired clothing and celebrating curvy-shaped dames. We couldn't be more stoked that vintage-loving bathing beauties can now find SEEA at Modcloth.com!






Riviera and Leucadia: Vintage Grace - Modern Style

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Two of our newest arrivals are truly vintage inspired suits. The Riviera and Leucadia both take cues from the 50's and 60's, when the styles of the day elegantly accentuated the female figure. We love those styles, but finding a wearable original from the days of the longboard pioneers is nearly impossible. Now the wait is over!

The Riviera One Piece is the quintessential vintage bathing suit with a modern cut and the upgrades of today’s best four way stretch fabrics. The wider shoulder straps give extra chest support, while the hourglass panels on the front and back slim your waistline and play up your curves. Sensual, yet fully covered up, the Riviera is modern vintage at it's best.


Riviera One Piece - Diamond Stripe
Riviera One Piece - Diamond Stripe

The Leucadia Bikini Top features a one-inch thick elastic band under the bust that lays flat and doesn't budge while adding good support. The thicker spaghetti straps relieve tension from the neck through a cross tie back that stays on while duck-diving. A feminine alternative to board shorts, the Leucadia skirted bottom’s color-blocking detail is a genius at visually nipping the waistline smaller. The back is also seamless, which means your derrière will be wedgie-free.


Leucadia Bikini Top and Skirted High Waist Bottom - Teal Stripe
Leucadia Bikini Top and Skirted High Waist Bottom - Teal Stripe

More than any other suits in our line, these new arrivals combine graceful vintage silhouettes with modern surfing functionality. They are flattering, fun to wear, and are the true reason SEEA was born. You don't need to look great to enjoy the surf, but if you feel comfortable in what you're wearing, you'll enjoy it that much more.


Boardshorts Surf Film Festival

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It was awesome to see Bird’s Surf Shed packed to the gills with supporters at the Boardshorts Surf Film Festival last weekend. The San Diego Surf Ladies started the annual event last year to provide a platform for films showcasing women in the surfing industry.

We were stoked to have Onde Nostre’s “Girls, Girls, Girls” featuring Amanda Chinchelli as part of the schedule, joining filmmakers like Hayley Gordon and Chris Grant, to name a few. Here's some snapshots from the fun night!

The inside of Birds Surf Shed at the Boardshorts Surf Film Festival.
A girls only party wave!

The proceeds from the raffle went to Outdoor Outreach, an organization that empowers at-risk youth through comprehensive outdoor programming.

Santa Cruz-based surfboard shaper, Ashley Lloyd played a few songs with her band The Shapes.

Q&A with the filmmakers & special guests following the screening.

Amanda and friends demonstrate the proper way to speak Italian.






Surf Suit Testing Mission: Seea in Mexico

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Seea’s swimsuits are made to be elegant in style and functional for wave-riding—both weigh in equal importance. Every suit is designed for surfing and tested in different surf conditions by surfers of different body shapes to ensure that there will be no wardrobe malfunctions, no uncomfortable seams rubbing, and that your back side looks classy when you front side bottom turn.

For our latest R&D mission, we headed south to the warm waters of Nayarit, Mexico with a suitcase full of new neoprene, rashguards, bikinis and one-pieces to test ride.
On a boat and circling around to goofy foot paradise.
We had so many waves all to ourselves.
The test drivers.
Emptying the suitcase and examining the surf suits and wetsuit quiver.

Going on a surf trip and meeting up with the right people abroad can be like dating. There are many surf breaks to choose from, and many people that surf, but finding friends who have your same travel approach, surf style and artistic taste is another story.

We felt so lucky and grateful to be introduced— by friends Margaret Yao Calvani of Bing Surfboards and Ed Fladung of Quality Peoples— to Israel Preciado in Mexico, who was our surf tour guide. It couldn’t be more perfect. Israel knew the best waves, was friends with all the local surfer girls, had shiny Bing surfboards to ride, and laugh-out-loud quotes.

Every day we surfed like it was our job, coming in and out of the water to rehydrate and change outfits as the sun blazed harder or the wind kicked up.

On top of the glassy waves and natural beauty surrounding each different spot, the experience was all the more memorable because of the women and men we met. Whether they were born in Mexico or ex-pats that relocated from another country, it felt like meeting international branches of the same tribe of people as the Seea family in California.

Life according to Israel Preciado, "Fins: its like chicks, you never know how its going to work out in different conditions." Ed Fladung documenting behind the lens.
Gorgeous day and loading up to one of the many breaks easier accessed by boat.
Amanda demonstrates for a jumping-off-the-boat shot. No second chances.
We followed the rules and practiced safety first when traveling on a boat.
The water temperature was almost tropical warm but lightweight leggings were essential for sun protection at noon.
Local princess of Sayulita, Lola Mignot surfed in the Seea 1mm neoprene top with rashgaurd sleeves; and the Palomar cropped top with the Leucadia skirted bottoms. Surfing photos by Ed Fladung.
Food and culture around town.
Our home for the week: Casa Namaste's gardens and the Jalama bikini shown on our natural drying rack on the roof.
Stack up the Bing surfboards on the roof to the next spot!
Jungle trail to the sea.
Last look at lefty heaven. We'll be back.

Neighborhood Surf Shops: Huntington Surf & Sport

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We love breathing in the comforting scent of Sex Wax, neoprene rubber and swimsuits when walking into a surf shop. The local retailers that stock Seea suits are integral partners in getting our labor of love into your hands.

At first glance, our newest California Seea dealer, Huntington Surf and Sport in Huntington Beach, doesn't look much like a mom and pop shop. What many people don't know is that HSS is still a family owned business. Behind the glitz and glam and corporate surf logos that dominate PCH and Main, there is a core of enthusiastic employees with a passion for surfing, some of whom have worked at HSS for over 20 years.

Recently, we caught up with Ashlyn Pai, daughter of owner Aaron Pai, to find out more about the HSS story, and to find out what it was like to grow up surrounded by all the things we hold dear.


Then: The first HSS 15th St. location in Huntington Beach.
Now: HSS Pierside store at Pacific Coast Highway and Main Street in Huntington Beach.
Seea display at HSS.
The story starts with Ashlyn's father, Aaron Pai, who moved from his birthplace of Honolulu, Hawaii to Southern California as a child. Aaron fell in love with surfing in Huntington Beach when he was 12-years-old and spent his adolescent summers visiting his great grandmother in Honolulu.

In 1978, Aaron was the first employee to be hired at Huntington Surf & Sport and one year later, he had the opportunity to buy the shop. With the help of his parents, he started living his dream of running a surf shop. Today, the whole Pai family—parents, brothers and sisters—are involved in the store. As part of the women's merchandise team with buyer Latisha Tavarez, Ashlyn told us about what life is like being in a surf shop family. 

What was it like growing up in a surf shop, in a place like Huntington Beach?

Growing up in Huntington Beach and in a surf shop, surfing has been all around me.... or I've been all around surfing. It wasn't until I got a little bit older that I got to step back and see the unique dynamic of southern California, and the roots a lot of our cities have in the sport of surfing. I see much more of a community now than I saw before, and I'm happy to be apart of it. 

Pai family Aaron, his sister and cousin picking pineapples in Hawaii in the late 1960s.
Given your family roots in Hawaii, how have you seen the surf culture differ in California and Hawaii?

I don't get to Hawaii as often as I used to, but being there last summer really opened my eyes to a lot. When I was younger, it was such a great place to visit every summer. I can remember my dad pushing me into waves, the sunrises over Diamond Head, the saltiness of the water.

It wasn't until the past few years that I realized how much Hawaii has shaped my father's life, my life. I have such a love and appreciation for Hawaii, and as much as it may change in some areas, I still get the same feelings as when I was a kid.

The surf culture there is very simple and laid back. I can remember being 8-years-old and meeting a girl the same age. Her dad was friends with mine and he took us out at Waikiki for some waves and a burger after. Not very many places are like that. I think it's true that time slows down there a little bit. It's magic.

How have you seen the HSS business grow over the years?

When I was young, HSS had already been around for 13 years. We had two stores (our Pierside location and PCH and Warner Avenue location), and not too much girl’s product really existed in the industry. In the mid '90's we added the girl’s section at our Pierside location, and eventually had a girl’s store on Main Street as well, which is now our Billabong store. In 2006, we opened our store located at Bella Terra. In all, we have four stores located in Huntington Beach. It's been really awesome to watch HSS blossom into a fruitful thing. The future is something I look forward to.

Pai family as children. Pictured from left to right: Trevor, Lindsay, Taylor, mom (Sher) and Ashlyn.

How do you feel about coming into the family business now? Did you think you would always join in when you "grew up" or have another career?

I've been working here now since I was 12-years-old. My parents would let me help out on weekends, and I loved it.

When I was younger I thought for a while I would grow up and do my own thing. Once I hit a certain age, I was able to see what was around me and what I could be apart of. Everything just started to make a lot more sense. If I could work with my family that I love, why wouldn’t I?

On top of that, I've always had a love for fashion and clothing. My sister, Lindsay, is six years older than me. She has definitely influenced me. It's really cool to see the stages people go through, whether it's fashion, choices in life, where people are, how they got there and the steps they are taking. I'm happy to be apart of HSS.

Ashlyn with her father in Hawaii.
Trevor Pai and his wife Jenna (wearing the Seea Swami's Playsuit in Waterstripe) fishing off the coast of Tavarua.
What do you want to contribute to HSS?

I feel like I have an eye for detail, which I owe to both of my parents—that is what I want to carry on and contribute. I feel that it is very important to put the loving touches on things. It makes everything so much more meaningful.

How is your style and perspective as a girl influencing the store buys and decisions?

I think that nowadays it's more important than ever to set your store apart from others. So much product is available online. The team and I really want to create an experience when customers come into our store. It's important to keep things youthful and fresh, and that's what Latisha [Tavarez, HSS women’s buyer] and I like to strive for as the girl's buying team.

Lindsay Pai, now a mother of two children, at San Onofre in 2009.

HSS is located at the intersection of PCH and Main Street—opposite the busy pier and right across the street from Jack's Surf Shop. How do you differentiate yourself from the other stores in town that essentially carry the same brands?

My father has surfed the pier since he was twelve. My mom, brothers, and sister have all worked or are currently working at the store. We all share a deep love for the ocean, and for the most part all of us surf.

I think the fact that it is a family business sets us apart. We're very passionate about what we do. We also have a very knowledgeable and experienced staff. Many of our workers have been with HSS for 10, 15, even 25+ years. We care more about helping our customers than making a sale. The sale is just the fruit of our work.

We like to have our customers feel at home and we want them to have a positive experience. This is our 35th year in business and we are always finding ways to better ourselves!

Seea is a very grassroots, personal line. Why is that important for HSS to support those kinds of lines?

We love to be able to offer and support brands like Seea because of the unique nature and the passion. The passion shines through and has so much appeal. We love to be able to support brands that are motivated by the same thing as us: the ocean.

We want to offer our customers a variety, and really, there's no other brand like Seea that is so simple, fashion-forward, and functional. It seems like any girl that surfs has been waiting for something like Seea.

What's your favorite thing about Seea?

The simplicity! It's so refreshing. And the fact it's run by a power couple, Brian and Amanda. They have a true vision. The Palomar Crop Top and Leucadia Skirted High Waist bottoms are my absolute favorites!

Seea Neoprene Collection Teaser

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Everyone has been asking for it. It’s finally, almost here… the Seea neoprene collection! Filling the void between Spring suits and traditional full suit styles, this line of lightweight neoprene offers additional protection and warmth with our signature retro-meets-modern style. The collection includes a 2mm high waist neoprene surf pant, made in collaboration with Reunion wetsuits, and a buttery slick skin jacket top. We'll also be releasing a few unique Spring suits as well, all made right here in the USA.

As a sneak peek for the new styles, we teamed up with photographer Shaun Fenn. We were moved by his stunning portrait photography and are excited to share the gorgeous, cinematic teaser video he made featuring Seeababes Mele, Danica and Luki testing out the product for fit and function perfection. 

Look out for the pre-order form coming soon! 















Seea in the Fashion Magazines! Vogue and Glamour

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Seea Palomar Crop Top available at theseea.comwetsandsurfshop.com and thebikinifox.com.
Getting recognition by a magazine like Vogue is like glassy head-high waves at a secluded point break. We are beyond stoked that the fashion bible chose the Palomar cropped top for the Vogue Guide, "100 Under $100." The editors captured the multifunctional spirit of the Palomar Crop Top perfectly, which was designed to protect your shoulders from the sun as a surfing rashguard, but is also a killer, hot cropped top that you can wear out on the street with a high-waist skirt or denim shorts. 

On the newsstands this month, The Riviera one-piece was featured in Glamour's Ultimate Swimsuit Issue! Wise advice on how Seea's smart swimsuit cuts will flatter the figure: "You'll look even leaner with a color-blocked pastel panel."

Seea Riviera one-piece suit available in more colors at theseea.com.


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